Dan McAvinchey

The gear we use is a major part of the Plankton sound. We¥re resting on a solid foundation of the classic sounds from the 60¥s and 70¥s, made famous by Hendrix, Cream and Led Zeppelin among others. It¥s basically Strats into various vintage Marshall amps and cabinets.

The Internet itself is a huge jungle. I believe it gives a chance for those who don`t make it via a traditional label or distributor, if they know how to reach the audience.

Let`s face it, it is hard to get a label to pick you up and understand your visions. On the other hand, doing an independent release, you have control and you learn a lot. Sure, it is hard work, but I love to work hard for a dream!

I had always wanted to do a solo album, but it was all talk. One day I mentioned it again to my wife and she said don`t talk about it, do it. So I did. As soon as the real decision was made things started to fall into place, as they often do.

I think that the best promo is playing live, and to be seen as much as possible. I do many clinics for Digitech, Parker and now Vox amplifiers. This is a great way for people to hear your music and to sell discs at the performances.

I sent Lion Music a CD and they emailed me saying they were interested in signing me. I`m really happy to be with Lion. Some of the guitarists I grew up listening to are on that label, and that`s cool for me because it kind of lets me know that I`m finally on their level.

There were a lot of different things that inspired this CD. Once I put the studio together, I just started recording what I wanted to hear. I love guitar and electronic music. I really wanted to blend the two together more than it`s ever been done.

The first thing that you should care about for a CD release is the music. You have to trust in yourself as a musician and composer and try to come up with interesting music and then find a nice studio to record it in, or you can record at home if you have a nice home studio.

Of course besides the music, there is another very important part of your musicianship, which is to learn how to market yourself. It all starts with acting professional, being on time, learning your parts. Learn to ask for advice when you need it from players that have more experience than you.

Try to become proficient in marketing, and develop a keen business sense. This includes your recordings, music book publishing, other merchandising endeavors, etc. The music industry is a very, very tough one, and it takes serious dedication and an unbelievable work ethic to survive.

I never thought I`d be CEO of Virgin Independent, nor would I want to. I had material to release. No major or indie label wanted to hear about it, so I did it myself. And let`s face it: guitar music is a tough sell, so most majors won`t cut you any slack.

Being independent allows you to totally escape A&R, and do whatever you want. In the next three years I am releasing a solo acoustic guitar record, a fusion record, and a record with no guitar on it. I would never be allowed to do that with PolyGram. Being independent allows you to always be in control of your own music.